Bentoji is an independent design studio based in Auckland, New Zealand. We help startups, agencies and growing businesses design digital products, websites and brands that are clear, useful and built to last. Every project is approached collaboratively, with a focus on solving real problems rather than simply making things look good.
About Bentoji
Bentoji is the independent studio of Ben Nguyen, a digital designer with over a decade of experience creating products, websites and digital experiences across New Zealand and Australia.
After years working with agencies and product teams, Bentoji was created to offer something simpler: working directly with the designer who actually builds the work.
Whether it's designing a new product, improving an existing experience, or creating a brand from scratch, every project stays focused on clarity, usability and thoughtful execution.
Clients We've Worked With
Services
Why work together
You'll work directly with the designer doing the work, from the first conversation to the final handoff.
Design should solve problems, not create them. Every decision balances usability, aesthetics and technical feasibility.
Experience across UX, UI, branding, motion, websites and marketing means ideas stay consistent from concept to launch.
Comfortable working alongside developers, marketers, founders and product teams, whether joining an existing workflow or leading the design process.
How it works
Understand your goals, audience and constraints before opening Figma.
Explore ideas, refine direction and iterate together until everything feels right.
Work closely with developers (or build simple websites ourselves) to ensure the final product matches the design.
Launch isn't the finish line. Continue refining based on feedback, analytics and real-world use.
Selected work
Tell us about your product, brand or idea. We would love to hear it. We take on a small number of projects at a time.