Kapili Roofing & Painting

📍Hawaii, US | Roofing & Solar Solutions

Client Overview

Kapili Roofing & Painting provides roofing, painting, and solar solutions, helping homeowners invest in durable, storm-resistant upgrades suited for Hawaii’s climate.

Kapili required a website redesign to better position its solar roofing solution as a premium, future-focused offering. A new digital experience was needed to communicate the benefits more clearly, build trust, and support users in making higher-consideration decisions.

My Role

UI/UX Design Lead (agency-based)

The Challenge

Reposition solar roofing as a premium, modern upgrade
Help customer to understand a relatively complex product (roofing + solar) clearly
Improve project showcase and technical education
Reduce friction in quote and enquiry process

Solutions

Elevated visual direction to reflect high-end, future-ready solutions
Structured content to guide users from exploration → validation → enquiry
Introduced interactive tools (Calculator) to simplify quoting process
Build Advanced Gallery – supporting image + video to showcase real projects
CMS + CRM Integration – end-to-end system for content, lead tracking, and follow-up

Homepage

Service page